In your readings, $3$ different types of innovations were iden$$fied: Dynamically Continuous, Discontinuous, and Continuous. Choose $1$ of the $3$ and provide a definition and a working example that best illustrates that concept.

Choose $1$ of your favorite brands; describe the brand's meaning, or the beliefs and associations a consumer has about the brand $($this can be based on your personal experience with the brand$).$

How does the company help create this brand meaning in the consumer's mind?

Using the video on packaging as well as other sources, what is one lesson learned for managing the packaging aspect of many durable consumer products.