In your readings from last week, you were asked to find two articles that discuss a recent deal that a brand has made for sponsorship in the sports domain and/or about the history of sponsorship a corporation has. This is where you share with your classmates. Write a description of what you found in each article so that your classmates can benefit from your additional readings.

Discuss:

What did the corporation hope to get out of the deal?

How does the sponsorship seem to fit its corporate objectives? (If the article is not specific enough, tell us what you think its objective is based on an educated guess).

Is there a clear tie-in between the brand and the sport/team/league or event?

If the article is more about a team's history of sponsorship, tell us what you learned about that!