In your replies to at least two peers, continue the discussion surrounding the influence and impact of customer demands. You may use the following questions to guide your response:

• How can organizations influence consumer behaviors and increase awareness of the value of the triple bottom line?
• How can an organization leverage its mission, vision, and values in its communications with customers?
• Should organizations ignore customers with unethical demands? What are the potential benefits and drawbacks of doing so?

Respond to the statements below with the questions above.

First statement:

The "Amazon effect" can be seen as both a positive and a negative for customers. Some positives would be convenience competition, and innovation. Negatives would be job losses, privacy, and dependence. Depending on how they are impacted. The effect also have heavy implications for businesses, who must compete with Amazon's low prices and convenient services, and for the economy as a whole, as Amazon's dominance in the retail sector affects job growth and economic activity in communities.

Second statement:

The "Amazon effect" positively impacts customers because it creates greater competition in the industry to win the customer's business and loyalty through better service, products or pricing. The customer is the ultimate winner of the "Amazon effect" because they have more choices to choose from and get the best delivery (or whatever metric is being considered). The negative impact is to the environment and potentially the intermediary businesses (like a shipping company). In the instance of a shipping business, when pressed to deliver faster and cheaper, something has to give. That something normally has a negative impact on the employees, the environment, or the community.

These unethical practices are the responsibility of both the business and the customer, although to differing degrees. The business fully influences employee treatment, environmental impact, and customer access through local store fronts; these are business decisions the company makes within or outside of governing laws and industry regulations. Customers, however, can also play a role in such unethical practices if they are aware the company is committing them. But that isn't often the case because a business can hide such things, sometimes relatively easily. So, customer culpability is dependent on their knowledge of the company's practices at the time that they do business.