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In your role as management consultant, you have been contracted to advise a popular used-car dealership whether or not they should expand the business either
In your role as management consultant, you have been contracted to advise a popular used-car dealership whether or not they should expand the business either by opening a new location or expanding the current one. As a first step, you interview the owner and customers. You also visit other local dealerships to determine the offerings and strategies of competitors. Which of the following best describes the process you are implementing?
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