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In your text and in class we learned about Customer Adoption of new products and services. Match the values with the most appropriate adopter group.
In your text and in class we learned about Customer Adoption of new products and services. Match the values with the most appropriate adopter group.
Innovators
Guided by respect
Early Mainstream
Venturesome
Early Adopters
Deliberate
Late Mainstream
Tradition bound
Skeptical
Lagging Adopters
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
