In-Class Activity 2 (Individual) - Febreze (5%) Due Date: Submit word document/pdf in Dropbox by 11h59pm on (Sun, 18 September 2022) Instructions: Individual assignment This assignment carries 5% weight in your final grade. You will need to submit a word document/pdf for this assignment. No hardcopy needed. What to do? Febreze is a famous brand of Procter & Gamble. When this product was launched, it did not fetch sales. Indeed, it almost failed at one point of time. Then, the company conducted primary research to find out the problem. Inputs from primary research helped Febreze to gain grounds again and it is a very successful brand today. Write a detailed case study for Febreze which covers the following topics: Evaluation Criteria: 1. Introduction 2. Febreze and initial sales 3. What went wrong? 4. What kind of research was conducted? 5. Findings of research 6. How did it help?