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In-class assignment-10%, mini words: 800 COZY Furniture Manufacturing is a well-established company based in Canada, specializing in producing high-quality furniture. Over the years, the company
In-class assignment-10%, mini words: 800 COZY Furniture Manufacturing is a well-established company based in Canada, specializing in producing high-quality furniture. Over the years, the company has built a strong reputation for delivering exceptional products to its Canadian customer base. However, to expand its market reach and increase profitability, COZY Furniture Manufacturing has set its sights on the United States market. The transition into the U.S. market has presented a significant challenge for the company. One of the major hurdles faced is the variance in quality standards between the Canadian and U.S. markets. The furniture quality standards in the United States are different regarding material specifications, durability, safety regulations, and aesthetic preferences. As a result, COZY Furniture Manufacturing has experienced higher customer returns in the United States due to quality-related issues. The company recognizes the critical importance of aligning its furniture quality with U.S. standards to successfully penetrate and establish a foothold in the U.S. market. The management team seeks recommendations to implement effective quality improvement methods to bridge the quality gap, enhance customer satisfaction, and reduce returns. Request for Recommendations: In light of the quality challenges faced by COZY Furniture Manufacturing during its expansion into the U.S. market. As a
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