Include works cited.

1. What is a positioning map? What does a positioning map tell us?

2. What is price elasticity? How is is calculated? What does price elasticity tell us?

3. How does the stage in the product lifecycle influence product pricing?

4. List, describe and explain each of the elements in the promotions mix. What are the strengths and weaknesses of each?

5. How does the stage of the product lifecycle influence promotional strategy?

6. In a channel of distribution, what is power? What determines who gets power? List and discuss the bases of power.