Question
Increasingly in recent years, pharmaceutical companies have been advertising their medications on mass media to patients even though these products require physicians prescribing the product.
Increasingly in recent years, pharmaceutical companies have been advertising their medications on mass media to patients even though these products require physicians prescribing the product. This approach is an example of which type of promotional strategy?
A) Coercive
B) Referent
C) Push
D) Pull
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
