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Incremental sales from sales promotions can come from any of the following individuals EXCEPT? Select one: a. consumers who are unaware of the brand or
Incremental sales from sales promotions can come from any of the following individuals EXCEPT? Select one: a. consumers who are unaware of the brand or the product category who are now purchasing the brand. b. existing consumers who purchase the same amount. c. existing consumers who purchase and consume more of the product. d. consumers of competing brands who switch over to the brand offering sales promotions
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