Independently develop a SWOT Matrix for The Coca Cola Company (Assurance of Learning Exercise 6A, step 1) using the information presented in the Cohesion Case in Chapter 1. You will need further information to develop this matrix. Be sure to develop at least three strategies for each section (not just two as the text states). In addition, write a thorough analysis of the SWOT. At a minimum, an analysis should always include what the matrix means, why it is important to the company, and what your factors mean to the company. Utilize the resources discussed in week one’s exercise in addition to finding new resources. Post your work in the Exercise forum, compare your results to that of other students and discuss the differences. Utilize this information to refine and update your SWOT Matrix.

Independently develop a SPACE Matrix for The Coca Cola Company (Assurance of Learning Exercise 6B) using the information presented in the Cohesion Case in Chapter 1. You will need further information to develop this matrix. In addition, write a thorough analysis of the SPACE. At a minimum, an analysis should always include what the matrix means, why it is important to the company, and what your factors and numbers mean to the company. Utilize the resources discussed in week one’s exercise in addition to finding new resources. Post your work in the Exercise forum, compare your results to that of other students and discuss the differences. Utilize this information to refine and update your SPACE Matrix. NOTE: Use the example factors on page 175 for the Financial Position (FP), Industry Position (IP), Stability Position (SP), and Competitive Position (CP). With this information, develop a graph similar to the one on page 177. Do not try to post the graph part of the SPACE on the discussion board, but do use it for your Assessment paper in week seven).