Inditex has 18 stores in India, compared with 607 in China, while H&M has 12, compared with 444 in China. Both plan to expand in India, with H&M saying it will open 50 stores by 2020, targeting middle-class shoppers in smaller cities. Retailers are optimistic despite their relatively small footprints in India. Having been appointed as Marketing Manager for H&M India, the board has requested you to assess the market and draw up Strategic Marketing Plan to expand the Indian market