INDIVIDUAL EXERCISE: CASE STUDY BankChoice, currently the leading bank in the city, has not been growing as fast as its major competitors. Before developing a long-range plan to enhance the bank's competitive position, it is important to determine the bank's present competitive status, its advantages and opportunities, and its major deficiencies. The primary objective of this proposed research is to develop a body of benchmark information about BankChoice, its major competitors, and the market for banking services. Task: 1. Form a good title for this study 2. Suggest (draw) variables for this study 3. Suggest respondents for this study