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Individual task. You are required to develop the second part of the industrial marketing plan for B2B Company Company you need to analyse: Lely Industries

Individual task.

You are required to develop the second part of the industrial marketing plan for B2B Company

Company you need to analyse: Lely Industries N.V.

Based on the information you uncovered in your situation analysis:

1) Channel design:

a) Discuss your proposed business marketing channel design

b) Substantiate your decision to choose a direct or indirect design

c) Discuss any relevant potential channel conflicts.

250 words required

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