Industry analysis, for an entrepreneur or a company, is

a method that helps to understand a company's

position relative to other participants in the industry. It helps them to identify both the opportunities and

helps them to identify both the opportunities and

threats coming their way and gives them a strong idea

of the present and future scenario of the industry. The

key to surviving in this ever-changing business

environment is to understand the differences between

yourself and your competitors in the industry and use it

to your full advantage.

Define the following

1. Describe your chosen industry ( luxury mobile app for elite class people to show their lifestyle)

2. Key players in the industry

3. Apply the Michael Porter's 5 forces model