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Ingersoll-Rand is the manufacturer of Club Car, America's leading golf cart. They have now started trying to sell the Club Car golf cart to non-golfing

Ingersoll-Rand is the manufacturer of Club Car, America's leading golf cart. They have now started trying to sell the Club Car golf cart to non-golfing seniors who live in master-planned suburban retirement communities (for travel within the community). Which of the following strategies are they following to achieve growth? Get current users to use more Get current users to use something different Sell current products to someone new Control more parts of the value chain None of these answers
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Ingersoll-Rand is the manufacturer of Club Car, America's leading golf cart. They have now started trying to sell the Club Car golf cart to non-golfing seniors who live in master-planned suburban retirement communities (for travel within the community). Which of the following strategies are they following to achieve growth? Get current users to use more Get current users to use something different Sell current products to someone new Control more parts of the value chain None of these answers

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