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innovate a product and brand. Then, explain: Company profile Target market Competitive Positioning Product Uniqueness The reason customers will buy your product How customer will
innovate a product and brand.
Then, explain:
- Company profile
- Target market
- Competitive Positioning
- Product Uniqueness
- The reason customers will buy your product
- How customer will be reached
- The consistency and clarity of your marketing (meaning, messages etc)
- Profits expected and the reason for it
- Industry analysis
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
