Innovation and Strategic Planning A strategist must develop and master persuasion skills to develop buy-in from organizational leaders, managers, employees, and customers. In this discussion, you will share an idea for an innovative new product for your chosen organization. It is up to you to effectively communicate the new product idea effectively using persuasion skills to convince your fellow learners that your innovative new product idea is viable. Complete the following activities prior to developing your discussion response: - Review the Unit 6 Discussion learning resources in the MindTools platform and library. - Execute the Unit 6 Practice Quiz before developing your response to the discussion inquiry. - Conduct research using the same organization that you chose from the list provided by your instructor in the Unit 1 Discussion Board. 0 Visit the MERGENT library database to conduct research on your chosen organization. Become very familiar with this library database. You will need it. o Analyze the company details, latest annual report, latest news, review competitor information, etc. 0 You may also want to visit the website of your chosen organization and its competitors for more information and observation. Instructions: Execute this discussion by answering the following inquiries in essay format: 0 Introduce the innovative new product idea that you developed in the Unit 5 Assignment for your chosen organization. 0 From the perspective of the Kano model analysis, explain how your product is intended to meet customer expectations. 0 Using the Ansoff product/market matrix, choose one of the matrix options and explain the strategic direction of your innovative new product. - Using Porter's generic strategies, choose one generic strategy to use in the launch of your innovative new product idea that will result in competitive advantages for your chosen organization. Provide reasoning. - Use a minimum of three academic research resources (from MindTools and the Library) to substantiate your critical thinking and to provide viable reasoning for your perspectives. - Apply proper APA style citation and reference format. 0 Use headings to segment the topics in your writing in order to create a flow of ideas for your reader. 0 Write in third person. You are expected to write unique perspectives on the subject of strategy and its purpose in business. Refrain from committing plagiarism. It will not be tolerated. Your contributions must synthesize existing theories, concepts, and principles from the business literature and must add value to the existing body of knowledge