Innovative Automation Company (IAC) manufactures and sells robotic heavy equipment to many manufacturing, agriculture and distribution industries. The firm's customers include most of the top cargo loading companies (by total annual units) in the world. The cargo loading companies are continually searching for more advanced technology solutions to increase truck loading efficiency. One such company, Dynamic Cargo Inc. (DCI), has been in discussions with IAC about replacing one of its midsized loaders with a more advanced model