Insert one or two paragraphs analyzing P&G compared to other companies based on revenue, P$/$E and$/$or EBITDA $($and any other relevant industry metric$)$ and what valuation your company should have based on comparable companies. Why are most research analysts valuing your company based on revenue, P$/$E and$/$or EBITDA $($and any other relevant industry metric$)?$ See research reports to answer the questions below:

$3)$ Why is P&G trading at a premium$/$discount to all the comparable companies or a select group of comparable companies and why are you taking that particular multiple to value your company?

$4)$ Why is P&G trading at a premium$/$discount to Unilever and is that discount or premium justified going forward?