Inspect the income and expenditure figures for the event across the four years outlined in Table 1 and answer the following questions: 1. Can you identify fluctuations and trends in the way the event has performed financially during the past four years? Consider how the event generates revenue and spends money to produce the awards show. 2. Identify the income and expenditure amounts that appear to be incorrectly recorded. Try to re- allocate the amounts to the correct activities and identify how much money was stolen. 3. The trustees have also asked you to comment on the financial performance of the event during the past four years. Please comment on whether the awards show is still financially viable. 4. Provide five recommendations on how the trustees can improve the financial performance of the event Table 1. The PMA Awards Income and Expenditure for the Past Four Years (GBP) Year 1 Year 2 Year 3 Year 4 INCOME Grant - PMA Trust Ticket sales Voting fees Broadcasting rights Merchandise sales Sponsorship income TOTAL INCOME EXPENDITURE Marketing and PR Social media 150,000.00 150,000.00 300,000.00 300,000.00 2,000,000.00 2,000,000.00 3,000,000.00 1,500,000.00 3,000,000.00 175,000.00 175,000.00 250,000.00 750,000.00 250,000.00 250,000.00 450,000.00 450,000.00 2,500,000.00 2,500,000.00 3,500,000.00 - 5,075,000.00 5,075,000.00 7,500,000.00 6,000,000.00 175,000.00 350,000.00 550,000.00 500,000.00 15,000.00 50,500.00 66,500.00 68.000.00 Artist liaison Venue hire-02 Nominations launch event Admin salaries Stationery and print PMA Social Squad salaries - Event security Green room catering Swag (gift) bags Volunteer welfare Special effects Staging and rigging Decor and awards TOTAL EXPENDITURE 1,500,000.00 2,500,000.00 3,000,000.00 - NET PROFIT/LOSS 350,000.00 350,000.00 550,000.00 175,000.00 175,000.00 250,000.00 250,000.00 300,000.00 300,000.00 325,000.00 325,000.00 50,000.00 50,000.00 H 2,500.00 2,500.00 2,500.00 450,000.00 1,000,000.00 4,050,000.00 4,500.00 15,000.00 15,000.00 30,000.00 580,000.00 4,500.00 75,000.00 75,000.00 250,000.00 250,000.00 500,000.00 550,000.00 6,000.00 50,000.00 100,000.00 100,000.00 250,000.00 2,500.00 0,000.00 200,000.00 345,000.00 34,500.00 375,000.00 375,000.00 500.000.00 5,000,000.00 3,512,000.00 4,722,500.00 7,450,000.00 11,935,000.00 1,563,000.00 352,500.00 50.000.00 -5.935,000.00