Instruction:

Upload your answers to the question as your case write$-$up before the due date.

Your answers to each case question should contain a minimum of $200$ words and must

be uploaded on Blackboard before the due date and time.

Late homework will NOT be accepted for credit under ANY circumstances. It is essential

to submit your assignments on time to ensure they are considered for grading.

As a student, it is your responsibility to ensure that you submit the correct file for the case

write$-$up$.$ If you realize that you have sent the wrong file, you will have the opportunity to

correct it before the deadline. However, after the deadline has passed, I will not accept any

appeals regarding mistakenly submitted wrong or empty files.

Read "McDonald's Corporation" from your HBS course pack and answer the following

question:

What is the strategic issue$($s$)$ that $McD$ Donald's needs to address.

What are McDonald's core competencies?

Which trends in McDonald's external environment are likely to impact the company's

ability to sustain a competitive advantage?