Instructions 1. Read the following: a. Chapter 3 of the course ebook, The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success f. This chapter gives an overview of marketing strategy and pages 60-61 cover Porter's Five Forces and PESTEL analysis. b. Chapter 2 of the course ebook, Developi_ng Successful Marketing Strategie_s E, on legal changes and impact on strategy. c. Chapter 5 of the course ebook, Full Brain Marketing E for a brief overview of marketing strategy and the market size within the marketing funnel framework. d. How to Size Your Market Like a Pro E for gu'dance on market sizing. This short post talks about a top-down approach called the ChainRatio Method. We are still at the top of this method in Workshop 1. 2. Watch the video, Porter's Five Forces EXPLAINED E and PESTEL Analysi_s(Pest Analy) EXPLAINED with EXAMPLES E, for quick overviews of those two analyses. 3. Conduct industry and product/service category research to find sources supporting your Section 1 - Marketing Analysis and prepare notes for your paper. 4. Review the rubric to make sure you understand the criteria for earning your grade. 5. Write your initial draft of the first section of your report, Market Analysis. A Go-to-Market Strategypla m: is provided for you to use. 6. For full credit on this assignment, you should meet the following requirements: a. Use at least 5 credible and objective sources (only 1 of the 5 sources may be from the course resources). IWU OCLS provides a valuable resource for Evaluating Sources E. Please review this document before conducting your research. b. Your first section of the paper should be 1000 words (+/- 50 words). c. APA format is required with proper citation and references for all sources. Feel free to utilize Academic Writer (APA formatting resource) and Grammarly (grammar and plagiarism check) in the IWU Resources 3 page. d. Use the titles in the Go-to-Market Strategy Template to provide structure and include the following: i. Market Definition and Description ii. Market Sizing - Current total revenue for the market. This is sometimes referred to as the Total Addressable Market (TAM). A Marketinggplal} has been provided to show this first marketing sizing component. In later weeks you will complete the remaining elements of the template. You may also discuss the total volume of units sold to support your discussion. Include the projected growth (for the next 5 years). Discuss growth rates and provide a chart or graph showing the projected revenue growth. iii. Porter's Five Forces Analysis Include graphical representation of this information in addition to discussing it. Porter's Five Forces Templai'b this is an editable PowerPoint slide using SmartArt. You can complete the slide and copy and paste it as an image into your report. Alternatively, you can create your own graphic. iv. Macro environment analysis - PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis - examine current relevant trends and the potential impact. v. Required licenses, patents, and rulings or legal requirements to compete in the market. a. Use the titles in the Go-to-Market Strategy Template to provide structure and include the following: i. Market Definition and Description ii. Market Sizing - Current total revenue for the market. This is sometimes referred to as the Total Addressable Market (TAM). A Marketing Sizing Template DD has been provided to show this first marketing sizing component. In later weeks you will complete the remaining elements of the template. You may also discuss the total volume of units sold to support your discussion. Include the projected growth (for the next 5 years). Discuss growth rates and provide a chart or graph showing the projected revenue growth. iii. Porter's Five Forces Analysis - Include graphical representation of this information in addition to discussing it. Porter's Five Forces Template P - this is an editable PowerPoint slide using SmartArt. You can complete the slide and copy and paste it as an image into your report. Alternatively, you can create your own graphic. iv. Macro environment analysis - PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis - examine current relevant trends and the potential impact. v. Required licenses, patents, and rulings or legal requirements to compete in the market. 7. Submit Section 1 - Market Assessment using the assignment submission page by the end of the workshop