Instructions:

1. Acknowledge any sources of information that you have used and provide references - useHarvard Referencing and in-text citations.

Part 1

Quit Smoking commercial Watch the following video online: i. 'Quit smoking commercial', YouTube, http://www.youtube.com/watch?v=SfAxUpeVhCg

The key message of the commercial is to demonstrate how a child might feel if they lost a parent to a smoking-related illness. The target audience for the commercial is parents. Now, find two other advertisements of your choice, either online or on television, and determine who the target audience is for each advertisement.

• Advertisement 1: Target audience:
• Advertisement 2: Target audience:

Part 2

What are your values?

Look closer at the Values Segments Model by visiting the Roy Morgan website: 1. Roy Morgan Research, 'Values segments', Roy Morgan Research, .

• Can you identify yourself with any of the values segments defined by the Roy Morgan Values Segments model? Which values and why?

Your values:

Choose a member of your family or a friend who you perceive to be quite different from you. Which values segments do you think they belong to?

• Your family member/friend's values:

Part 3

Prepare a customer profile for a product or service that interests you. You may need to do some background research on existing consumer data, or, if this is not available, use mock-up data of what you think would be the main demographic and psychographic characteristics of the product or service.

Gender: Age: Income: Marital status: Level of education attained: Occupation: Benefits sought: Geographic profile: User status