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INSTRUCTIONS: Answer ALL Questions QUESTION ONE (20 MARKS) The management team at Tuskys Supermarket has engaged a consulting firm to study the factors behind their
INSTRUCTIONS: Answer ALL Questions QUESTION ONE (20 MARKS) The management team at Tuskys Supermarket has engaged a consulting firm to study the factors behind their continued poor financial performance. The consulting firm employed the use of descriptive research design and a structured questionnaire in gathering data from a sample of 352 respondents. The questionnaires were prepared before analysis commenced. The findings of the study were that, corporate management practices, the operational cost and employee redundancy were the major causes of the observed problem. Required a) Write down the possible research objectives in this study. [4 MKS] b) Explain the meaning of preparation as applied in the case. [11 MKS] c) Explain the reasons why the researchers could have preferred to use a questionnaire in gathering the data [5 MKS) d) Describe the factors that could have influenced the sample size chosen in the study [5 MKS] 1
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