Instructions: Clearly CIRCLE the correct answer. Only ONE solution permitted. If more than one option is circled, 0 points will be assigned.

Transfer your answers to the provided SCANTRON SHEET.

1. Quantitative research is most likely to be used when:
   1. the objective is to identify new ideas and thoughts for a product.
   2. the main goal is to uncover unanticipated findings and reactions.
   3. the objective is to understand hidden underlying psychological processes.
   4. the objective is to validate relationships and test hypotheses.
   5. the main goal is to understand research participants rather than to fit their answers into predetermined categories.

1. Who among the following is most likely to be conducting qualitative research?
   1. Ricardo, who is performing a multiple regression analysis
   2. Zainab, who is developing questionnaires
   3. Phillip, who is conducting a census
   4. Mariam, who is conducting surveys
   5. Katie, who is conducting focus group interviews

1. The process of selecting sample members so that heterogeneous groups can be compared is known as ________.
   1. stratified sampling
   2. simple random sampling
   3. convenience sampling
   4. accidental sampling
   5. opportunity sampling

1. A college professor wants to know if university students in the Unites States will find the new textbook that he has authored to be interesting and useful. He chooses all marketing majors at the school he teaches as his sample. He believes that this group of students will be representative of the university student population in the United States. In this scenario, the professor is most likely using
   1. census sampling.
   2. area sampling.
   3. judgment sampling.
   4. quota sampling.
   5. cluster sampling.

1. A ________ is a hypothetical variable made up of a set of component responses or behaviors that are thought to be related.
   1. scale point
   2. construct
   3. relationship
   4. statistical parameter
   5. non-bipolar descriptor

1. A professor wants to determine the male-female ratio in his college. He designs a questionnaire in which the respondent only needs to choose between two choices, male and female. The scale used by the professor is an example of the ________ scale.
   1. Ordinal
   2. Nominal
   3. Ratio
   4. Interval
   5. Likert