Instructions - Hello pls help me to choose company and with this report , i will rewards with thumbs up
In this report, students will identify a company and apply digital marketing techniques to a subset of this companys target market and the brand strategy for a given product or service. In doing so, students will conduct a SWOT analysis using the PESTLE approach, highlight the steps taken for assessing the competitors of their product using sources of differentiation, and relate the competitive insights, as well as their SWOT analysis, to assess the target market and the application of their brand to that target. Students will utilize the following outline to organize their report: 1. SWOT Research: a, Explain this companys strengths, weaknesses, opportunities, and threats by addressing the following questions: i, How are the target market and brand of the company positioned based on SWOT research using the PESTLE approach? 2. Target Market & Brand Management Strategies: a, Determine which targeting strategies should be adopted by the company by answering these questions: i, Describe the key target buyer/influencer attributes (e.g., demographics, psychographics) for the companys product or service. ii, What marketing analytics/data attributes should be used to target the companys audience? 3. Application of Techniques: a, Relate target market and brand management strategies to the SWOT research and the competitive findings to: i, Describe which digital marketing techniques should be adopted for the target market, as well as which brand management strategies may be implemented to drive the products success in the target marketplace. ii, Describe further opportunities to enhance the product success via other target markets and/or channels of distribution. Technical Requirements: Students will write a report identifying, describing, and assessing the target & brand management. Students will apply insights gained from studying the digital marketing landscape, digital marketing research and strategy development, along with material in module 3 Digital Marketing Planning and Targeting. The report should include: Citations using APA format. Information from secondary sources, company websites, as well as professional experiences and insights. Surveys and primary research which are encouraged, but not required. Research citations to justify and support opinions and conclusions. Course concepts where appropriate. Eight double-spaced 12-point font, 1-inch margin pages (excluding title page, references, and table of contents). . Exhibits which are optional and not included in the page total.