Instructions

Use Chrome browser to access VividataDapressy.

Conduct2 scenarios or research activities.

Scenario 1

A small craft brewery is looking at marketing a competitive new craft beer. It is deciding to target market the beer to a male/female crowd. Create a cxross tab analysiswith the following data

18+ male female

alcohol

beer consumed personally

period: most current period or next most current period

Generate the crosstab analysis and export your results to excel. Using the Excel feature, chart the top 10 products including sample size data.

Scenario 2 Using

Using thesame target age group target create a similar crosstabanalysis for the cities of Montreal, Toronto and Vancouver.

Write a synopsis of your findings. Is there a differenceof beerpreference between cities for this target group? What type of beer should this brewery produce to be competitive?