Please use Coca Cola company

3- Digital Marketing Objectives & Strategies:Define the scope: the corporate/organizational, SBU, or brand level, usually depending on the size of the organization.Describe the current business and revenue model(s).Describe how your marketing plan will contribute to helping the company achieve its digital marketing objectives.Objectives/goals of the recovery plan.List of abbreviated scenarios (use table format as explained in class).Overview of intended strategies.

4-Action Plan: Detailed suggestions you would like the company to follow, including but not limited to:Updated target market: Customer segmentation and targeting.Online/Offline integration of marketing communications plan including search, social, email and web design elements as well as relevant offline elements.Customer Acquisition, Conversion and Retention Plans as appropriate based on objectives (Also map to HubSpot Inbound Methodology: Attract, Engage, Delight).Digital Marketing tactics should include:o Website strategy for recovery (design, features, functionality, usability).o Detail on social media activities, mass media and other online secondary (as needed to support social media program).o Distribution/Fulfillment of marketing messages, material, incentives, etc.Quality and Customer Service as required to execute this plan.Technological infrastructure and/or Data requirements as required to execute this plan.Any adaptation to 4 P's (product/service, pricing, distribution, promotional mix).Social and regulatory issues.Other relevant issues/topics.