Instructions

What products are your existing customers purchasing (from another company) that you could produce with realistic changes to your operation? This would increase product sales to your existing customer base and lead you to new customers that may begin purchasing your new products, as you enter the market that they serve. In other words, how will you expand your product lines to sell more products to existing customers and begin selling new products to new customers in the new markets through practical changes to your business operation?

Put together a presentation that explains how you will develop new products that may be sold to existing customers and new customers in new markets cited in the table below. The presentation must include your approach to the market, marketing, sales, critical success factors, goals, timeframe, and measures. Note: What you explain on one slide may apply to one or more customer sets/markets. No need for duplicate slides. Explain any variance or special nuances in any given customer set/market.

*MY COMPANY IS IN ARTISANAL CHEESE***I HAVE A CHEESE/DAIRY COMPANY****

The Chart below is just an example of the key points that should be addressed.

Example: Address New Products, New Markets, Geographical Proximity, and Selection Rationale & Revenue Potential for my Cheese Company. Thank you.

New Product(s) New Markets Geographical Proximity Selection Rationale & Revenue Potential Example Example Example Example Fire Extinguishers Schools & 50-mile radius We haven't pursued the added to our product Universities educational markets line nearby, because we haven't had the full range of products that they purchase from our competitors. Introducing these products complete our product line and enables us to pursue and develop new customers ill the educational market. Value: $1.0M annually