Instructions You must complete reading Chapter 10 of the book Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement to participate in this discussion forum. To reinforce your ideas, you must include additional resources.

Technology is rapidly evolving and impacting social media and user interaction with it. Artificial intelligence is an integral part of social media strategies because it allows the user to consume content of interest. According to the article "Artificial Intelligence in Social Media Marketing" on the Socialbakers website, artificial intelligence is very useful for the development of social media strategies because of the amount of information it provides and how that information can be translated to find out more. from the content that the user prefers to the time it is consumed.

Answers:

1- Is it ethical to use artificial intelligence to analyze your competition's strategies? 2- Define what artificial intelligence is. 3- Identify what benefits artificial intelligence has in social media. 4- Discuss why technology is important in the transformation of social media. 5- Mention what are the trends of artificial intelligence. 6- Present an example of how you would implement artificial intelligence in your social media marketing strategies.

References:

• Atherton, J. (2020). Social media strategy: A practical guide to social media marketing and customer engagement. Kogan Page. Books24x7 (Skillsoft)
  • Chapter 10: Thoughts on the Future of SocialWhat Will Happen Next?