Instructions:

Your local small business association has read about Amazon Go and is concerned about the potential competition. They wish to offer strategic marketing advice to local businesses,

1- : An introduction, evaluating the purpose of strategic marketing

2- : A diagram of the marketing planning process.

3- : A critical review of at least three marketing concepts/models/theories and how they relate to the marketing planning process.

4- : A critical discussion of the significance of branding using Amazon as an example.

5- : Illustrate the concepts of 'brand pyramid', 'brand positioning'and 'brand management', and how and why these concepts should be integrated into marketing planning.