INTANGIBLE ASSETS Match the definition with the appropriate intangible asset. Gives the owner he exclusive right to reproduce and sell artistic or published work: Design, construction or testing of prototype, tools, jigs, etc., pilot project: Activities aimed at obtaining new knowledge, search for alternatives: Word, phrase, jingle, or symbol that identifies a particular enterprise or product: Contractual agreement under which a company grants the other company the right to sell certain products or to use certain trademarks: Exclusive right that allows the holder to manufacture, sell or control an invention All favourable attributes that relate to a company, including exceptional management, a desirable location, good customer relations, skilled employee Copyrights Development costs Research costs Trademark Franchise Patent Goodwill