Integrated marketing communications fits well with the final stage of your marketing plan. You have identified a target buyer or buyers for your product/service. Now, thinking with the end in mind, how do you spread the word about your business in the most effective way? Think about all forms of marketing communication (advertising, social media, public relations, written communication, personal selling, etc.). How do you think these areas interrelate? Specifically, if you think about a flow diagram for communication, how do you link these processes together in the best way? To me, the "best way" means the most affordable way and/or the best way to "brand" your product of service.