Integrated Marketing Communications Strategy How will you achieve your goal What promotional or engagement strategies will you use Think creatively about campaigns youve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience Will your campaign influence Engage Educate Nurture Build awareness Etc Goal In consideration of the of your previous analysis, you need to identify at least one goal for the campaign Describe the target segment for your campaign What is the goal you want to achieve with the campaign What is your call to action Make sure your goal is S M A R T (specific, measurable, attainable, realistic, and timed ) Messages identify the primary message for your campaign, 2 3 message pillars and proof points for each Be sure to include a call to action that helps to achieve your goal Remember that messages should align reinforce your positioning statement Be sure to include a call to action that helps to achieve your goal

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Posted on Oct 24, 2024

Integrated Marketing Communications Strategy How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns youve seen for

Integrated Marketing Communications Strategy

How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns youve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.

Goal

In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.

Describe the target segment for your campaign.
What is the goal you want to achieve with the campaign?
What is your call to action?
Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)

Messages

identify the primary message for your campaign, 2-3 message pillars and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.