Question
International marketing mix for Muji entering Brazil. Consider the level of control over the MES. For example, when the HQ has more control (as in
International marketing mix for Muji entering Brazil.
Consider the level of control over the MES. For example, when the HQ has more control (as in the case of direct export), the marketing strategy should be the same as the HQ's. When the HQ has less control (as in the case of a strategic alliance), the pricing strategy and distribution choices are likely to change more.
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
