Question
International Marketing: What are the differences between multinational and global companies? To what extent are the marketing strategies adopted by global companies suitable to Australian
International Marketing:
What are the differences between multinational and global companies? To what extent are the marketing strategies adopted by global companies suitable to Australian local companies?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
