INTERNET SEGMENT Your

Company Industry

Average Your Company

vs$.$ Ind. Avg.

Retail Price $($$ per pair$)$ $$83\mathrm{.}50$ $$76\mathrm{.}28+9\mathrm{.}5\%$

Search Engine Advertising $($$$000$s$)6,0006,225-3\mathrm{.}6\%$

Free Shipping No None Same

S$/$Q Rating $8\mathrm{.}36\mathrm{.}3+31\mathrm{.}7\%$

Model Availability $250300-16\mathrm{.}7\%$

Brand Advertising $16,50014,350+15\mathrm{.}0\%$

Celebrity Appeal $60111-45\mathrm{.}9\%$

Brand Reputation $8976+17\mathrm{.}1\%$

Online Orders $(000$s$)429538-20\mathrm{.}3\%$

Pairs Sold $(000$s$)429538-20\mathrm{.}3\%$

Market Share $(\%)8\mathrm{.}0\%10\mathrm{.}0\%-20\mathrm{.}0\%$ Based on the following data wchich of the statement is false