Question
Internet technology allows a company to price the same product differently for different customers. What do you think would be the advantages and disadvantages of
Internet technology allows a company to price the same product differently for different customers.
What do you think would be the advantages and disadvantages of Amazon offering the same book at one price to a professor and at different price to a student?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
