Introduce PESTLEG analysis and explain why it is important for Vietnam Airlines

1.1 Political

Choose factors: e.g. stability of government in power, political and economic systems, specific government policies and attitudes to foreign trade (all information and data given should be for 2024 onwards).

Explain implications: explain the impacts of each factor leading to opportunity or threat for Vietnam Airlines

Companys Response: explain companys response for the identified opportunity or threat (Focus response for 2024 onwards).

Evaluation: companys response is effective to meet KPIs or not?

All questions above applied to Vietnam Airlines