* Introduction to Canadian Marketing CH 3: CONSUMER BEHAVIOUR Student Name ID it Date 1. Assume that you are going to purchase a candy bar, a pair of shoes, and a new computer. Identify the steps in the purchase decision process you would use to purchase each one and determine how the process differs for the three items. 2. Suppose research at Panasonic reveals that prospective buyers are anxious about buying high-definition television sets. What strategies might you recommend to the company to reduce consumer anxiety