Introduction: Write a business plan on a business you'd like to start. Unit Learning Outcomes Unit 3 ULOs: Explain the purpose and objectives of business plans, Identify available sources of assistance in preparing a business plan, Describe small business marketing, Discuss the nature of the marketing research process, Describe the five key factors in locating a brick-and-mortar startup, Understand the potential benefits of locating a startup on the internet. Unit 4 ULOs: Determine asset requirements, evaluate financial sources, and estimate cash flows for a new venture, Describe how the nature of a firm affects its financing sources, Evaluate the choice between debt financing and equity financing, Identify the typical sources of financing used at the outset of a new venture. Unit 5 ULOs: Discuss the significance of providing extraordinary customer service, Describe the techniques for creating a customer profile, Define Customer Relationship Management. Unit 6 ULOs: Apply break-even analysis and markup pricing, Identify specific price strategies, explain the benefits of credit, identify advertising options for a small business, discuss the use of sales promotional tools. Unit 7 ULOs can apply: Describe the potential of small firms as global enterprises, identify and compare strategy options for global businesses, explain the challenges that global enterprises face, discuss the nature of the operations process for both products and services. Unit 8 ULOs: Define risk and explain the nature of risk, classify the different types of business risk, identify the steps in the risk management process and explain how risk management can be used in small companies. Direction: Your plan must include all of the areas listed on page 156 of your text. Ensure your report meets all of the following criteria A minimum of 10 full length pages the title page and table of contents are not included in the page count Double-spaced Times New Roman, 12 pt font size Upload your report as a Word document or .rtf file on this page. Items needed for your Business Plan: Cover Page Table of Contents Executive Summary Company Description Industry, Target Customer, and Competitor Analysis Product/Service Plan Marketing Plan Operations and Development Plan Management Team Critical Risks (CLO Risk Management) Offering Exit Strategy (CLO Exit Strategy) Financial Plan (CLO Financial Statements) Appendix of Supporting Documents Rubric Criteria Ratings Points Exceptional Exceeds Expectations Meets Expectations Does Not Meet Expectations No evidence Content Displays an exceptional familiarity with the texts and topics being discussed. (80-70 pts) Displays familiarity with the texts and topics being discussed. (69-59 pts) Displays somewhat a familiarity with the texts and topics being covered. (58-48 pts) Does not displays a familiarity with the texts and topics being covered. (47-1 pts) No evidence (0 pts) 80 Length and Format More than Ten pages, not including cover page and reference list. 12 pt. font, double-spaced, 1' margins on all sides. (65-55 pts.) Eight pages to ten pages, not including cover page and reference list. 12 pt. font, double-spaced, 1' margins on all sides. (54-44 pts.) Less than 8 pages, not including cover page and reference list. 12 pt. font, double-spaced, 1' margins on all sides. Few errors in formatting. (43-33 pts) Less than 5 pages not including cover page and reference list 12 pt. font double-spaced, 1 margins on all sides. Errors in formatting. (32-1 pts) No evidence (0 pts) 65 Citations Properly cites reference materials used. (30-26pts) More than 3 incorrect or missing citations and/or reference list entries (25-21 pts) Many incorrect or missing citations and/or reference list entries (20-16 pts) Multiple incorrect or missing citations and/or reference list entries (15-1 pts.) No evidence (0 pts) 30 Grammar and Spelling Exceptional use of proper English and free of all typographical errors and grammatical mistakes. (25-22 pts.) Proper use of English and generally free of typographical errors and grammatical mistakes. (21-18 pts.) Some English errors, typographical errors, and grammatical mistakes. (17-14 pts) Many English errors, typographical errors, and grammatical mistakes. (13-1 pts) No evidence (0 pts) 25 TOTAL Points 200 points