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Intuit annually releases its new version of TurboTax for filing tax returns. Some years ago, TurboTax came in four versions: TurboTax Basic ($20), Deluxe ($50),
Intuit annually releases its new version of TurboTax for filing tax returns. Some years ago, TurboTax came in four versions: TurboTax Basic ($20), Deluxe ($50), Premier ($80), and Home & Business ($110). Using the idea of price sensitivity or price elasticity and segmentation explain why Intuit would use such a pricing scheme
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Microeconomics
Authors: Jeffrey M. Perloff
8th edition
134519531, 978-0134519531
