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Investigating Corporate Mission and Vision Statements (worth 10 points) Introduction The overall purpose of this exercise is to enhance your understanding about the value
Investigating Corporate Mission and Vision Statements (worth 10 points) Introduction The overall purpose of this exercise is to enhance your understanding about the value of creating mission and vision statements and the need to create organizational goals in support of these statements Instructions 1. Review the definitions of mission statement, vision statement, and corporate goals. 2. Search for a company that interests you-somewhere you would like to work. 3. When you find the company look at the About Us page or History page to find the Mission Statement and Vision statement. Corporate goals may be a little more difficult to find, but most corporations include goals in their annual reports. The annual report is a good source of information. Publicly traded companies are required to issue annual reports. Use the most recent one you can find. Answer the following Questions: 1. What company did you choose? What are its mission and vision statements? 2. Do the organizational goals clearly support these statements? Give a specific example of "how" the goals support the mission and vision. 3. Why is it important for an organization to establish a mission statement, vision statement, and associated goals? 4. Would you like to work at this company? Why or why not? SMART Goals Exercise (worth 5 points) Guidelines for writing SMART goals: Specific Goals should be stated in specific rather than vague terms Measurable Attainable. Whenever possible, goals should be measurable, or quantifiable Goals should be challenging but realistic and attainable. Results Oriented Only a few goals should be chosen; they should be results oriented; and they should support the organization's vision. Target Dates Goals should specify the target dates or deadline dates for when they are to be attained. Restating Poor Goals to SMART Goals Instructions: Restate each of the goals below as SMART goals. 1. To improve productivity in my department. Restated: 2. To improve my leadership skills. Restated: 3. To improve the level of customer service. Restated:
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