iPhone 8 and the Osborne Effect

"My iPhone 7 is broken but am going to wait for iPhone X. I will manage with my broken phone till then " reads an instagram post of a celebrity. IPhone now has an Osborne effect moment. Osborne effect is when the announcement of a future product affects the sale of current product. Osborne effect happens when the future product is announced at the launch of current product itself.

This September Apple announced the launch of iPhone 8 and 8 plus. Along with the iPhone 8, Apple also announced iPhone X which is a most awaited product launch. IPhone X will be available from November.The announcement of the next generation iPhone X will prevent many potential customers from going for iPhone 8 whose flagship status will have a short life of two months.

How will you measure the effect? Suggest suitable marketing metrics.

Hints: Product portfolio metrics.

Instructions:

The case-let does not provide all the details.

You are supposed to understand the questions of the case.

Answer for the questions in detail by gathering information or making assumptions if any and wherever required.

Make sure the questions are addressed in perspective of Marketing Metrics.