Simple multiple choice questions

1. Which of the following does NOT apply to quantitative research?

a.It uses the scientific method

b.It gives rise to less reliable data than qualitative research

c.It aims to describe, explain and predict phenomena

d.Its methods are tighter and more rigorous than in qualitative research

2. What is the correct ordering of the stages involved in planning research?

a.Formulate the hypothesis, carry out the study, design the study, analyze the results

b.Design the study, formulate the hypothesis, carry out the study, analyze the results

c.Formulate the hypothesis, design the study, carry out the study, analyze the results

d.Design the study, carry out the study, formulate the hypothesis, analyze the results

3. Quantitative research is influenced by the __________________ approach.

a.Positivism

b.Constructivism

c.Interpretivism

d.None of the above

4. In the following study, what is/are the independent (predictor) variable(s)?

A researcher is interested in looking at stress levels in people of different ages and occupations.

a.Age

b.Occupation

c.Stress

d.Both (a) and (b)

5. Why might cross-sectional designs be used?

a.To save time and money

b.To show how the same individuals change over time

c.To avoid the confound of participant variables

d.To compare the effects of a program before and after intervention.

6. Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation. What is another key reason that after-sales services should receive particular attention of top management?

a.these services are almost always more profitable than the actual sale of primary good itself

b.these services are very difficult to duplicate

c.these services can be very heavily advertised

d.these services cost almost nothing

e.degree of outsourcing service support

7. Looking broadly across several cultures, two important lessons with respect to negotiation standout. One of those lessons is that:

a. regional generalizations are generally true.

b. regional generalizations are generally not correct.

cstereotyping is a useful tactic.

d.generalizations are usually useful as a form of secondary research. supply does not always match demand.

8.____________ knowledge about a culture is usually obvious and must be learned.

a.Factual

b.Interpretative

c.Virtual

d.Historical

e.Superstitious

9. Relations between governments and multinational corporations are generally positive if investments:

a.Are tied to national security.

b.Are only oriented toward the consumer sector.

c.Are under $1 million.

d.Create jobs.

e.Do not involve extensive Internet business.

10. Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast. Which of the following marketing research process steps would be the first step that Bert's company (and marketing researchers) should take as it embarks on the research effort?

a.Define the research problem and establish research objectives.

b.Analyze, interpret, and summarize the results.

c.Determine the sources of information to fulfill the research objectives.

d.Consider the costs and benefits of the research effort.

e.Gather relevant data from secondary or primary sources, or both.

11. Business research is defined as:

a.An attempt to provide management with the proof that their business idea or paradigm is the right one

b.The sequence of trial and errors conceived to discover what we think is discoverable

c.The use of an existing theory to support what the company allegedly needs to do in order to make a project profitable

d.A preliminary inquest within the company in order to define what the stockholders want to hear and later identify what kind of data we need to gather to prove them right or wrong

e.A systematic investigation aimed at discovering data and/or to develop a theory

12. In Business we often hear about companies basing their decision, on research:

a.Primarily secondary research

b.Exclusively primary research

c.Any proper combination of primary and secondary research or as long as it is structured, logical and conclusive

d.any kind of research as long as it does not cost too much

e.run research only when it adds to the reputation of the firm

13. In many instances research leads to rely on secondary research, such as:

a.Listing the largest body of internet articles more or less related to the researched issue

b.Identifying as many texts book as possible on the researched issue

c.Predominantly consult and liberally use university articles on the subject

d.Screen the most relevant sources (articles and books alike) and compare them

e.Review the available literature and start by critically comparing the sources most focused on the issue at end

14. When facing a large body of knowledge, the researcher screens it by:

a.Giving priority to the reputation of the author

b.Giving priority to the most recent articles

c.Giving more importance to articles coming closer to the research question

d.Giving priority to the articles showing a higher level of philosophical underpinnings

e.C and D

15. After screening the appropriate literature the researcher:

a.Compiles the best ideas that suit the research questions and draws conclusions

b.Compare, contrasts and finely analyze all relevant literature to draw preliminary conclusions

c.Charts the results of each article and draws conclusions based on their average outcome

d.Adds more literature if he/she does not like the suggested outcome

Uses C. to decide if further research is needed