Question
iRobot states We anticipate that research and development expenses will increase in absolute dollars but remain relatively consistent as a percentage of revenue in the
iRobot states "We anticipate that research and development expenses will increase in absolute dollars but remain relatively consistent as a percentage of revenue in the foreseeable future".
If 2017 sales are expected to be $699954, calculate research and development expense for 2017. Use 2016 financial data as the basis for this calculation, assuming that research and development expense as a percentage of sales will remain the same in 2017 as 2016.
NOTE: Round any percentages to two decimal places before using them to determine the final answer (for example the number .156789 would be rounded to .1568 or 15.68%)
Round your final answer to the nearest whole dollar.
part 2
One of the risks listed in the iRobot report was as follows:
We face intense competition from other providers of robots, including diversified technology providers, as well as competition from providers offering alternative products, which could negatively impact our results of operations and cause our market share to decline.
Suppose in 2016 iRobot's competitor came out with a new robotic vacuum that cleans house better and also dusts as well. It also can hold a decent conversation. Sales of the Roomba plummet. Units sold decrease by 25%. Assume that unit sales price for their products is $240 and unit product cost is $121. How much would gross margin change in 2016 if these events had happened?
HINT: Analyze this change in gross margin just from the information above, you do not need to go back to the financial statements. The sales and cost data from the financial statements reflect different unit sales price and cost information so that will throw your calculations off.
No need to put a negative sign on your answer - it is assumed that whatever number you input will be a decrease.
Assume all other data is as presented in the financial statements. Round your answer to the nearest whole dollar.
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started