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is a name, symbol, sign, term, design, or a combination of these elements used to identify a manufacturer or seller of a product or
is a name, symbol, sign, term, design, or a combination of these elements used to identify a manufacturer or seller of a product or service. A. product feature B. package type C. logo D. brand E. style
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
4th edition
78029422, 978-0077513009, 77513002, 978-0078029424
