Is a very large, organization-wide database that provides a centralized location for storing data from both the organization's own databases and external sources.

A.data firewall

B.data warehouse

C.decision support system

D.business intelligence system

_____ is concerned with all of the activities involved in creating value by producing goods and services and distributing them to the customers.

A.Marketing science

B.Information management

C.Mass Production

D.Operations management

1. Enterprise resource planning is a software-based approach to integrating an organization's systems in order to improve communication and coordination among all departments and operating units.

A.True

B.False

1. A manager with strong _____ skills is typically good at communication, coaching, empathy, and team building.

A. tactics

B.conceptual

C.human

D.technical

1. A disadvantage of debt financing is that it requires the firm to make fixed payments.

A.True

B.False

_____ are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.

A.Convenience products

B.Shopping products

C.Unsought products

D.Specialty products

The purpose of the Federal Reserve Act of 1913 was to stabilize the nation's banking system.

A.True

B.False

Marketing is a set of processes for delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

A.True

B.False

The goal of human resource management is to nurture an organization's human investment so that it yields the highest possible return.

A.True

B.False

_____refers to the process offiguring out the future goalsof a business and creating a strategy to achieve them.

A.Organizing

B.LeadingC

.Controlling

D.Planning

1. Costco, a warehouse club, is considered a channel intermediary because it buys chocolate from Hershey's and sells it to customers.

A.True

B.False

_____ skills refer to expertise in a specific functional area or department.

A.Technical

B.Strategic

C.Conceptual

D.Analytic

Financial capital refers to the funds a firm uses to acquire its assetsand fund its operations.

A.True

B.False

1. The _____ category of business products consists of small-ticket items that businesses consume on an ongoing basis but don't become part of the final product.

A.maintenance, repair, and operating products

B.accessory equipment

C.convenience goods

D.component parts and processed materials

Product consistency is a dimension of product quality.

A.True

B.False

1. Theory Y managers tend to believe that workers usually lack the intelligence and motivation to perform complex jobs.

A.True

B.False

A _____ isthe return onan asset that results when itsmarket price rises above theprice an investor paid for it.

A.dividend

B.capital gain

C.surplus value

D.superprofit

Marketing research is used to monitor and predict customer behavior.

A.True

B.False

Technical skills always relate to technology.

A.True

B.False

The Securities and Exchange Commission is a private self-regulatory organization that supports the securities industry by informing consumers on the stock trading process.

A.True

B.False