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IS CANDY SIMPLY CANDY OR DO CONSUMERS VIEW IT AS SOMETHING MORE, FOR EXAMPLE, A REWARD? HOW CAN QUALITATIVE RESEARCH HELP DETERMINE AN ANSWER? WHICH

IS CANDY SIMPLY CANDY OR DO CONSUMERS VIEW IT AS SOMETHING MORE, FOR EXAMPLE, A REWARD? HOW CAN QUALITATIVE RESEARCH HELP DETERMINE AN ANSWER? WHICH QUALITATIVE RESEARCH TECHNIQUE(S) SHOULD BE USED AND WHY?

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